Selling Smart

Competitive Pricing: Research comparable homes (comps) that recently sold in your area to set a realistic price. Overpricing can deter buyers, while underpricing might leave money on the table. Adjust if Necessary: Be ready to adjust your price if the home sits on the market longer than expected, as long market times can make buyers suspicious.

Neighborhood Appeal: Emphasize proximity to popular Louisville attractions, such as parks, schools, or dining areas in neighborhoods like St. Matthews, Highlands, or NuLu. Local Insights: Mention community events, access to Bourbon Trail activities, or benefits like affordability compared to other metropolitan areas

Digital Marketing: Use platforms like Zillow, Realtor.com, and social media ads to reach a broader audience. Virtual Showings: Offer 3D virtual tours to attract remote buyers or those hesitant to schedule in-person visits.

Their expertise can help with: Accurate pricing. Marketing strategies. Navigating negotiations and legalities. Be Flexible with Showings Make your home available for showings on short notice to accommodate buyers’ schedules. Consider hosting open houses to attract more potential buyers.

Repair High-Impact Areas: Fix common problem areas like HVAC systems, roof leaks, or outdated appliances. These are often deal-breakers. Pre-Inspection Option: Conducting a pre-inspection can reassure buyers and allow you to address issues proactively.

Typical Costs: Sellers in Kentucky usually pay for the real estate agent commission, title transfer tax, and prorated property taxes. Negotiation: Be prepared for buyers to request closing cost assistance, which is common in competitive markets.

If you’re buying another home, consider coordinating the sale timeline with your purchase. Temporary housing may be needed if your home sells quickly